"Today's consumer shopping experience bridges the digital and physical worlds, and it's critical for marketers to engage consumers and unify messaging across the shopping journey," said Ari Buchalter, CEO of Place Exchange, in the press release. markets, including New York, Chicago, Miami and Los Angeles. Cooler Screens estimates that the 2,500-store Walgreens expansion could reach over 75 million consumers monthly, including 2.5 million in-store consumers on a daily basis. Currently providing more than 90 million monthly views on more than 10,000 screens in 700 retail locations, Cooler Screens can be found in 28 U.S. Based on the proven success, Cooler Screens is now in the process of expanding nationally with Walgreens, starting with 2,500 stores in 20. "As retailers are launching new and evolving formats in their stores and enabling programmatic access to that inventory, this provides the opportunity for our brands to connect with consumers at the point of purchase with a new level of relevance," Megan Pagliuca, chief activation officer of Omnicom Media Group, said in the release.Ĭooler Screens uses contextual targeting to create a connection between brands and consumers immediately prior to selection. Omnicom Media Group will have exclusive access for a limited time to Cooler Screens inventory through Place Exchange, and are looking to drive breakthrough marketing efforts for brands.
Cooler Screens can be found in Walgreens, Kroger, Giant Eagle, CVS, Chevron and other locations. They alleged that Walgreens fabricated reasons to terminate the contract, including by citing safety defects with the Smart Doors that didn’t really exist.Place Exchange, a supply-side platform for programmatic out-of-home media, has partnered with Cooler Screens to deliver in-store digital media and merchandising platforms for the retail market, according to a company press release.Ĭooler Screens, to enhance the in-store experience, is changing retail spaces like cooler doors into smart digital screens that deliver dynamic, targeted in-store retail messaging and merchandising capabilities. “After visiting stores in which Smart Doors had been installed, Brewer decided that she did not like the way they looked, purportedly comparing the screens to ‘Vegas’ in a derogatory way,” lawyers for Wasson and his partners wrote. Walgreens called the allegations “baseless and unfounded” in a statement.Ĭooler Screens had sold the Deerfield, Illinois-based pharmacy chain on a pilot project with the innovative doors in 2018 before winning a nationwide contract, only to have Brewer change direction after she started as CEO in 2021, according to the complaint. stores across the US cost their business more than $200 million, according to the complaint filed Wednesday in state court in Chicago. He claims current Walgreens CEO Roz Brewer reneged on an agreement to replace glass doors on store refrigerator displays with high-tech digital screens that would flash product information and advertisements at consumers while they were shopping for cold beverages.īrewer’s decision to end a roll-out of the “Smart Doors” that Wasson and his partners at Cooler Screens had committed to installing at 2,500 Walgreens Boots Alliance Inc.
Now, Wasson is suing his former employer in a contract dispute with a technology startup he helped found in 2017.
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